OUR STORY
OUR STORY
Label Rang’ by RajviGodiawalaParikh, is for conscious customers, who love styling their look, are comfortable with their own preferences, and are unique in how they present themselves.
Our work involves surface creation on textiles and transferring them to garments,scarves, and gifting products, for men and women. We mostly deal with natural Handwoven fabrics. The effort is to create the best quality and value for the work at hand, focusing on techniques of minimal cutting and zero waste.
We believe our garments are statement pieces and are rightfully expressed by confident tasteful customers.
RAJVI GODIAWALA PARIKH
Rajvi, the Founder & Principal Designer, is a trained designer from NIFT. With a core interest in pattern making, her forte is in Zero Waste Design Techniques. Each of our collections explores this further with Clean Cuts, Folds, and Gathers.
Her interests remain in the area of new
developments in the field of sustainability, circular fashion, and in the future realms of the industry space. She is constantly involved with learning and teaching new techniques and ideologies.
DESIGN
A Yarn, A Fabric seeks an identity;
design often becomes a mediation, narrating the tales of the fabric and the process. The love of fabric and the innate love for pattern making pushes us
through a massive overwhelm of cutting through the fabrics, wanting to retain as much as possible. As the intention goes, with flat sketches for the available dimensions, the fabrics take on a form. Square cuts in bias and straight grain with folds and pleats that convert to garments..
Rang’ Ideology
Zero waste
A clothing positive approach that has low impact on environment, it uses special draping and cutting techniques to bring down the textile waste to mere 0.5% to 5% compared to average industry waste of 15%
Key component at Rang' for the zero waste concept is square cuts of fabric that takes a shape to fit the body. This has been our brand ideology since inception.
Slow fashion
Loving and wearing the clothes you already own, washing them with care, mending and converting them to other forms to ensure long use, buying mindfully and choosing classics is how slow fashion is translated at Rang'.
And hence, each piece is created with an intention to last beyond seasons and be loved again and again.
Locally Crafted
Rang’ clothing is locally made, crafted by expert artisans… It carries the distinct essence of Gujarat; over and above, that ensures transparency, sustainability and boost to artisan community.
Crafted in India
When we proudly attach the tag ‘Lovingly made in India’, we hope to deliver what it means to be an Indian product in an international market. We hope that our products are as Indian as we are, We hope they rightly reflect the stories of our rich cultural roots, unique crafts, and seeking one's spirituality.